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Δευτέρα, Ιανουαρίου 17, 2011

The facebook marketing book, by Dan Zarella and Alison Zarrella

This book can be used as a guide to using the power of Facebook, the network originally made for select college students, then expanded to larger networks of high schools and colleges, then larger networks of people, and finally becoming today’s huge network of more than 500 million active users around the world, to make it work for the benefit of your company.
It describes and explains all the marketing tools that exist in Facebook, like pages, events, ads, applications, which anyone can easily and cost effectively use, for promoting their business.

The book is written in simple English language, that I very much appreciated because English is not my mother tongue. It is a book that can easily be read by people who are not technically oriented, and who are not professionals either in computers or in marketing. Yet all can have a benefit from reading it.

It is well formatted in twelve chapters, each chapter consisting of several units, and a number of screen shots. However screen shots are not enough or very well positioned in the book, and sometimes I had to go to Facebook itself to fully understand the subject and see more examples.

Another strong point of the book is its down to earth approach of using Facebook as a marketing tool. The writer does not claim that Facebook marketing tools are the magic solution to every marketing problem, but explains the “laws”, and the inherent logic, that runs Facebook, so that the user can take them into consideration in designing their marketing campaign. I believe this is the stronger point of the book, although in some cases more examples may be needed, for to take the full advantage of the tool.

Finally, a weak point of the book is chapter 12, Analytics and ROI. I would like to see more detailed information of how to use those tools, because statistics are very important to marketing planning. Though, it may be out of the scope of this book, to go in depth in fields that should be supported by Facebook documentation.

Generally speaking the book is very good and it gives a sound foundation to anyone who wants to build their marketing campaign using Facebook tools.

Disclosure: I received a free ebook copy for review purposes.

8 σχόλια:

Vrakas Kostas είπε...

Dear Lily!

I read your first (relative) suspension for the O 'REILLY Blogger Review Program, and happily on the subject (book) you have chosen.
As you know, the fb is my favorite subject?) Wrote simple and understandable.
While we waited, more analysis on the potential of the book.
Important is that when making a new effort, and this pleases me!
And for me in English, not my mother tongue, I hope that was understood!
I have no more to say at the moment.

Once again, bravo!

A huge hug, kissing a lot!

PS .. Have a nice week!

Lily είπε...

Thanks Kostas for your comment and support!

Hopefully I shall review a couple of books or dvds relative to my subject.

Kisses!

x-man είπε...

Dear Lily,
It’s a very good description (in plain intelligible language) of the book that you picked.

Wish you good luck in your new effort.

I think it is time to contact. I'll call you soon.

PS
Pls accept also my warmest wishes for the New Year.

Lily είπε...

Thanks x-man for your comment and wishes!

Have a bright new year too!

δεσποιναριον είπε...

Εγω δε γραφω "εγγλεζικα" πφφφφφ.. σημαντικη η δικτυωση για μαρκετινγκ στο φεησμπουκ. Οπως και για οποιοδηποτε αλλο σκοπο οταν το χειριζεσαι σωστα. Και φυσικα θα βοηθησει κι εσενα στο ξεκινημα σου. Ενα μειδιαμα για το κειμενακι του Κωστα παραπανω για την φιλοτιμη προσπαθεια να μπει στο κλιμα της ανατρησης!! :) Καλο!

Lily είπε...

Δεν θα σου λείψουν τα εγγλέζικα Δεσποινάκι, έτσι και αλλιώς.
Το βιβλίο φωτίζει κάποια σημεία στη λειτουργία του fb, και πως γίνεται η "δικτύωση", αλλά στην ουσία το μυστικό είναι το περιεχόμενο και ο τρόπος "γραφής".
Όσο για τον Κώστα, και για όλους μας που δεν είναι τα αγγλικά η μητρική μας γλώσσα, και δεν μένουμε σε αγγλόφωνη χώρα, μπορώ να πω πως κάνουμε φιλότιμες και γενναίες προσπάθειες να ανταποκριθούμε.
Εύχομαι όμορφο Σ/Κ!

orfia είπε...

Ξεκινωντας απο το μπλογκ της αγαπημενης φιλης Δεσποινας και το μπλογκ του επισης αγαπημενου Κωστα βρεθηκα στο κατωφλι σου Λιλυ και διαβασα μερικες αναρτησεις σου που μου αρεσαν πολυ!! Ευχομαι η καινουργια χρονια να εχει ακομη πιο εμπνευσμενες αναρτησεις και θεματα που πραγματικα μας ενδιαφερουν ολους και να τα συζηταμε!!
Σε καλημεριζω!

Lily είπε...

Καλημέρα Όρφια.

Σε βλέπω και εγώ στα blogs της Δέσποινας και του Κώστα.
Χαίρομαι που σου άρεσαν κάποιες από τις αναρτήσεις μου.
Να είσαι καλά και να έρχεσαι να συζητάμε!